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    <loc>https://www.lunaroots.com/gallery</loc>
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    <lastmod>2017-05-01</lastmod>
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      <image:title>Gallery</image:title>
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    <loc>https://www.lunaroots.com/new-gallery</loc>
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    <lastmod>2018-05-20</lastmod>
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    <loc>https://www.lunaroots.com/founder-portraits</loc>
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    <lastmod>2015-10-27</lastmod>
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      <image:title>Founder Portraits - Gordon Byun</image:title>
      <image:caption>Founder</image:caption>
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    <lastmod>2023-06-06</lastmod>
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      <image:title>Find Us!</image:title>
      <image:caption>We did it! What a roller coaster this past month has been, but we finally made it to @thebigefair !!! We’ve got the Vermont building packed full of potions, come say hi!! . . . . . #thebige #vermont #madeinvermont #witchy #oneofakind #potions #ladyboss #smallbusiness</image:caption>
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    <loc>https://www.lunaroots.com/happenings/2023/5/7/luna-roots-gather-magick</loc>
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    <lastmod>2023-06-06</lastmod>
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      <image:title>Find Us! - Luna Roots Gather Magick - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.lunaroots.com/happenings/2019/12/13/burlington-city-arts-holiday-artist-market</loc>
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    <lastmod>2019-11-21</lastmod>
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    <loc>https://www.lunaroots.com/happenings/2019/12/21/renegade-craft-fair</loc>
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    <lastmod>2019-10-28</lastmod>
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    <loc>https://www.lunaroots.com/happenings/2019/12/5/main-street-flea</loc>
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    <lastmod>2019-10-28</lastmod>
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    <loc>https://www.lunaroots.com/happenings/2019/10/28/herbstalk-wintergreen</loc>
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    <lastmod>2019-10-28</lastmod>
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  <url>
    <loc>https://www.lunaroots.com/happenings/2019/11/15/soil-and-nutrition-conference</loc>
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    <lastmod>2019-10-28</lastmod>
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  <url>
    <loc>https://www.lunaroots.com/welcome-hyde</loc>
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    <lastmod>2025-03-22</lastmod>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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    <loc>https://www.lunaroots.com/blog</loc>
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    <lastmod>2024-02-16</lastmod>
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  <url>
    <loc>https://www.lunaroots.com/blog/2024/2/14/how-to-make-the-switch-to-natural-makeup-skincare-and-why</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/7267b3d8-d185-497d-bb8e-d67c60afb547/Watermatte.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - If you’re here, you also want to be closer to nature.</image:title>
      <image:caption>And too often, industrial cosmetics and skincare are full of toxic compounds that harm us as well as damaging the Earth. But thankfully, we have immense amounts of information at our fingertips. It can be simpler than ever to make the changes you want! If you’re embarking on your natural makeup &amp; skincare journey but maybe don’t quite know how you’ll get there— this mini guide is for you!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/80801c01-3895-4aec-900a-915a1d92de47/Frost-Brook_WHAT+Fall+2021_08.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Starting on your journey toward natural skincare and cosmetics…</image:title>
      <image:caption>doesn’t require an all-or-nothing approach. When you recognize that the definition of “natural” can change from one person or brand to the next, you’ve found the key to navigating a successful switch. This is making conscious choices that align with your core values. Here are tips for a slow transition, allowing you to reconnect with nature, the Earth, and the principles of slow medicine— all without overwhelming yourself.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/a3602bcc-4c12-4105-b48b-66df9ed565fa/Sondeflor1.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why)</image:title>
      <image:caption>1. Discover Your Why: take a moment to reflect on why this shift matters to you personally. Whether it’s a desire for healthier products, reducing your environmental impact, inner healing, avoiding harsh chemicals, simplifying your routine, supporting small businesses, reconnecting with the Earth, or embracing slower, less commercialized forms of beauty—your motivation is unique to you! Your journey is yours alone, and there’s no one-size-fits-all answer. 2. Know your skin: What’s your skin type? What does your skin need (for example, intense moisture, low oil, etc.)? And although natural products are gentler than their toxin-laden industrial counterparts, they can still trigger the skin of those with allergies and sensitivities. It's important to know what ingredients (if any!) you don't respond well to. Under each of our potions, you'll find a full list of ingredients to check that it's right for you.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/c220604f-39a8-4e54-b027-a7d1c17857ec/Photo+May+17%2C+12+00+24+PM.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why)</image:title>
      <image:caption>3. Educate Yourself: Armed with your reasons for the switch, delve into the ingredient lists of your current products. What you want to avoid? What you are seeking in exchange? Might be it’s organic-only, plant based, botanical focused or non-toxic synthetics. Welcome a mix of all the above, if this aligns for you. This empowers you to make independent, informed choices that are not fear-based and are aligned with your values and well-being. 4. Mindful Ingredient Selection: while navigating the world of ingredients, be discerning. Prioritize avoiding substances like phthalates, micro/liquid plastics, talc, parabens, and synthetic fragrances (list below). Also natural fragrances + essential oils if you are highly sensitive. Remember, the goal is not to demonize all non-natural ingredients but to select consciously, ensuring they are non-toxic and/or environmentally friendly and are suitable for your unique constitution.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/f1dc5755-f992-4a16-944e-9adc7b157746/Photo+Sep+09%2C+5+49+43+PM.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why)</image:title>
      <image:caption>Gradual and Intentional Progress: instead of overhauling your entire routine at once, take deliberate and small steps towards a more natural approach. Allow space for your spiritual, healing and reclaiming process to unfold. Begin with the products you use most frequently, such as skincare or foundation, and start exploring samples or smaller portion sizes of the healthier alternatives. If you’re hesitant to part with a favorite product, be kind to yourself— change doesn’t happen overnight, and it might take some time to find a switch that resonates with you.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/d6ac7f85-92b6-4ec7-80c0-360fc1b30525/LionInTheSunbodyoil.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Your starter list of ingredients to avoid</image:title>
      <image:caption>1. Oxybenzone and Octinoxate: found in sunscreens, these chemicals can harm coral reefs and marine life. Oxybenzone has also been linked to potential endocrine disruption in humans. 2. Triclosan: an antimicrobial agent found in personal care products, triclosan may contribute to water pollution, disrupt aquatic ecosystems, and has been associated with concerns related to antibiotic resistance in humans. 3. Parabens: used as preservatives, parabens have been detected in water sources and are a potential concern for both the environment and human health. They have been linked to endocrine disruption and found in human tissues. 4. Phthalates: commonly found in fragrances and plastics, phthalates are known to disrupt the endocrine system in humans. These compounds have also been detected in water sources, raising environmental concerns. 5. Polyethylene Glycols (PEGs): Used in skincare and cosmetics, PEGs may contribute to water pollution. Some PEGs, through the ethoxylation process, can be contaminated with potentially harmful substances. 6. Formaldehyde and Formaldehyde-Releasing Agents: Found in some cosmetics and personal care products, formaldehyde and its releasing agents are known human carcinogens. They can also contribute to air pollution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/d613ac85-78ab-4583-9415-fd10741dcf00/January24-7.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why)</image:title>
      <image:caption>7. Siloxanes (Cyclotetrasiloxane, Cyclopentasiloxane): Siloxanes are used in various personal care products and may persist in the environment. Some siloxanes have been associated with potential endocrine disruption. 8. Ethanolamines (DEA, MEA, TEA): These compounds, found in cosmetics and personal care products, may contribute to water pollution. DEA has been classified as a possible human carcinogen. 9. Talc: The mining and processing of talc can have environmental implications, and some talc products may be contaminated with asbestos. Long-term exposure to asbestos is known to cause serious health issues. 10. Fragrance: Synthetic as well as natural fragrance compounds can cause allergic reactions in humans and may contain undisclosed ingredients. When washed off, they can contribute to water pollution, affecting aquatic life. It’s important to stay informed, read product labels, and consider the potential impact on both the environment and human health when choosing skincare, makeup, and perfume products. Additionally, individual sensitivities and regulatory changes can influence the safety assessment of these ingredients.</image:caption>
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      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Earthen Veil Adaptogen Skin Tint</image:title>
      <image:caption>A light, yet buildable coverage skin tint healing balm infused with the magic of the forest and garden.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1707959181149-BX98IUMUBZHG7CZ1B9Z9/HighlightersGroup.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Into the Ether Highlighters</image:title>
      <image:caption>Dewy, herbal infused balm based highlighters for that heavenly inner light glow.</image:caption>
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      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Color Magic Balms</image:title>
      <image:caption>Herbal infused, highly pigmented Color Balms suitable for lips, cheeks and lids.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1707959243390-Q5Y327HOXVSMQFSYJURX/treelore.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Tree Lore Hydrating Serum</image:title>
      <image:caption>A juicy, plumping and hydrating serum to be layered under your favorite face oil for all day hydration.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1707959243768-OA8EIC2M1B3BMXUDVRUA/SecretGarden.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Secret Garden Toning Potion</image:title>
      <image:caption>A soothing, hydrating and PH balancing hydrosol based toning potion made in rhythm with the seasons, and in harmony with the bio regional plant abundance.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1707959245343-ELUTCNWEZKYGWDIXTE7V/ChasingFireflies.jpg</image:loc>
      <image:title>Blog - How to make the switch to natural makeup + skincare (and why) - Chasing Fireflies Herbal Oil Serum</image:title>
      <image:caption>A whole plant infused herbal face oil serum to naturally transmute skin woes. Suited for damaged, barrier compromised, sensitive skin concerns. Balancing for most skin types from dry, combo to oily.</image:caption>
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  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/2023/9/14/hobbit-fairy-witch-how-to-bring-a-magical-energy-into-your-daily-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
    <image:image>
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      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Deep in the enchanted woods of Faerie,</image:title>
      <image:caption>there lives many a creature magical and odd. But few are as unique and inspiring as the hobbit, the woodland witch, and the forest fairy. As autumn starts reaching his colorful tendrils into our lives, the magical energies around us swirl invitingly. What will we discover? What will we become? What ancient wisdom shall we remember? But the beginning of autumn can also be a time of letting go, of experiencing the changes brought by the inevitable passage of time. Of learning how to deal with loss and transformation…</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/02072db0-d2bd-4feb-ada4-921ffb685ac9/Lulu+1.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life</image:title>
      <image:caption>Shaping our lives through ritual and aligned, supportive energies can make a whole lot of difference as to how we experience the seasonal shift We craft our natural, seasonal potions to help you move through the Wheel of the Year with grace and joy. Will you invite them into your ritual?</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/b0fc39b9-6516-44d5-898c-fa36ecb5cbd9/09631945ccd3c228eb3abce3758d8320+%281%29.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Witch of the Woods</image:title>
      <image:caption>The woodland witch is a mistress of her solitude. Deep in the shadows of the trees she lives, harvesting mysterious herbs and talking to the ravens and the moon. She is a traveler of realms, and a shapeshifter— the shedding of old skins and the creation of new realities are her work. She’s the right energy for someone who wants to embrace their individuality and enter a period of transformation. The witch of the woods loves strange and unusual potions using rare and interesting ingredients that enhance her mysterious beauty. She is always seeking magical ingredients to harness a formula of beauty everlasting. Daily rituals to embody the witch’s energy - Embracing the state of solitude: take a daily nature walk on your own. Observe your surroundings, trying not to judge or value— just examining with curiosity. If you feel especially mystical, talk to the beings around you: trees, rocks, birds. Listen for an answer. - Shedding old skins: every day of the season, write something you want to let go of on a slip paper (it can be the same thing every day!). Breathe intention into it. Release by safely burning it— you might add cloves and salt for banishing. - Visioning: Sit in front of a mirror and, eyes open, envision the version of you you wish to become. It’s not about a physical change, but about a change of energy and attitude. Then, use potions to temporarily shapeshift your physical appearance to one that reminds you of this intention.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/f3c81617-7fdc-405d-b246-5466ac0ad08f/GhostSerpent.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Ghost Serpent Exfoliating Serum</image:title>
      <image:caption>A very rare potion to support the shedding away of old parts, dry skin and rebirthing soft, radiant and supple skin. A must for beauty witches of the woods.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/6ded741d-c88b-4d52-8937-bd6b2b249c92/Twilight_Jar.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Twilight in the Briars: Color Magic</image:title>
      <image:caption>The deepest, richest earthy rose shade from the threshold between day and night. Use this shade to enhance your own natural, haunting beauty.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/63547b03-a6b1-4d0b-9682-9367d4d040e1/storyteller+lip+oil.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Storyteller Lip Oil</image:title>
      <image:caption>Witches love casting spells aloud. Apply this lip-plumping, beauty-enhancing oil to beckon forth your magical intentions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/0662d06c-c968-4ce7-af2e-5064bfc107ea/Untitled+%281%29.png</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Cozy Hobbits</image:title>
      <image:caption>Creatures of comfort, the hobbits are all about coziness and soothing spaces. With warm homegrown food, merry beverages, and autumn spices, the hobbits sure know how to enjoy seasonal life with loved ones. Their potions are connected to healing, growing, nurturing, and enjoying the little things in life. This energy is good for those seeking to create simple joy in the middle of everyday routines and finding peace in the middle of the busyness. Daily rituals to embody this energy: - Nourishment: cook and enjoy a good meal! Nothing better to become a hobbit than to relish in the very tangible blessing that is the harvest. If possible, choose local and organic ingredients. - Earthing: take your shoes off and spend five minutes with your feet on the grass. This is wonderfully grounding and will align you with the solid, peaceful energies of the earth. - Kindness: set aside a moment every day to nurture kindness towards yourself. It might be a five minutes of meditation, brewing a cup of coffee and drinking it while reading your favorite novel, or a little while spent enhancing your natural beauty with natural cosmetics. photo by @foxpriestess</image:caption>
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      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Sapling Everlasting Salve</image:title>
      <image:caption>A must have a for hobbit’s medicine cabinet to soothe cuts, scrapes, bruises and mend dry skin, hands and feet.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/da103c4d-7afa-485b-a5a0-5309c6f81e67/IMG_5501.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Seasonal Balsam Nectar Roller</image:title>
      <image:caption>Filled with warm autumn spices, this light forest fragrance is sure to delight the senses of a hobbit. Roll onto your wrists and pulse points to calm a weary, nervous mind.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/afe80789-b3a3-4d0d-9fb3-e97f0ec0912c/SecretGarden.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Secret Garden Toning Potion</image:title>
      <image:caption>Between having breakfast and second breakfast, as well as all the sleeping, feasting, and merry drinking, the hobbits love to garden and appreciate fine herbal formulas. Naturally tone and refresh your skin with natural, locally-grown ingredients. Be kind to yourself!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/ce929f44-8aae-499d-ac7a-dc09126f76a6/Untitled+%282%29.png</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Ethereal Forest Fairy</image:title>
      <image:caption>Fairies dance between the realms and bring untold beauty and magic to the human world. Sunbeams and moonlight, mushrooms and tree secrets- the fairies possess the essence of poetry and the gentle (but mystical) allure of nature. All things sparkly, soft and whimsical, ready to fly into an otherworldly portal. This energy is for those who seek to experience more magic instead of the mundane and bring whimsical beauty to a darkening world. What potions do the fairies love? Deliciously scented anything and everything nourishing and gentle, perfumed with the essence of the forest! Fairies love a daily ritual that brightens their glow. Daily rituals to embody this energy - Morning Dew Connection: Start your day by connecting with the gentle energies of morning dew. Find a quiet spot in nature, perhaps your garden or a nearby park. Gently brush your fingertips against dew-kissed leaves and petals. Imagine absorbing the revitalizing essence of morning dew, allowing it to infuse you with a sense of renewal and natural beauty. - Glimpse into Faerie Realms: when you finish your day, envision a hidden door in the base of a tree or a secluded glen bathed in ethereal light. Imagine stepping through this portal into a world of enchantment and wonder. Carry this energy with you into your dreams. - Craft a seasonal nature crown: use leaves or flowers that represent the seasonal changes around you! Finish the fae embodiment applying delightful forest-inspired potions to your glowing skin.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/2c548901-85b0-464f-ba63-aa3abfc7f73d/WishwandererDandelionDrops.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Wish Wanderer Dandelion Drops</image:title>
      <image:caption>A soft radiant golden glow reminiscent of sunbeams breaking through the trees in a fractal of golden magic. This magic body serum is pure sun beam in a bottle: everything a forest fairy needs to get through the winter.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/432f25b1-ebc4-4e6c-951c-bf3fe35994b4/woodland+nymph+pots+perfume.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Woodland Nymph Solid Perfume</image:title>
      <image:caption>Evergreen, leather, chocolate, spices and incense. All natural, the only ‘perfume’ a forest fairy will ever need, or want. A sensorial invitation that beckons one foot into the Otherworld. Oh, what it is to sip the sacred nectar of the Elders!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/9972a67c-597f-4f82-8706-5285abb7a680/ChasingFireflies+%281%29.jpg</image:loc>
      <image:title>Blog - Hobbit, fairy, witch: how to bring a magical energy into your daily life - Chasing Fireflies Face Serum</image:title>
      <image:caption>A nourishing daily face oil to bring out soft, inner glow, Infused with herbs of venus for radiant beauty and woodland botanicals hand-harvested by the human-fairy hybrids of the woods.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/2023/9/8/adaptogen-mushroom-skincare-ritual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/e9b42e8e-ed94-47eb-9aea-e8ed125b1e7b/Amanitaqueen.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - In the realm of skincare and cosmetics, there's a growing fascination with the mystical world of medicinal mushrooms.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/b7a3a4d8-8d6b-4961-9d8e-9ae1b0672b31/Photo+Jun+22%2C+4+59+22+PM+%281%29.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - But the mushroom we see isn’t all the mushroom there is.</image:title>
      <image:caption>The “mushroom” itself is just the fruiting body of the fungal being, the part in charge of reproduction via spores. Most of this being lies underneath, as the network of mycelium.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/734f8ec9-0294-4dbe-a2c2-206dd689e67a/Photo+Mar+25%2C+1+48+58+PM.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms</image:title>
      <image:caption>Reishi is the Luna Roots queen, and for good reason. With the magical properties of otherworldly transformation and rejuvenation, reishi harmonizes and rekindles the glow of your skin. Shiitake: a mythical protector, this mushroom defends your skin from harm— and helps it defend itself and restores skin's natural glow. Rainbow Turkey Tail teaches the body how to face challenges with resilience, soothing your skin as well as facilitating immunity. Maitake brings elasticity and forest-fairy radiance, even helping with symptoms of conditions like dermatitis. Chaga cultivates a beneficial microorganism environment, reducing skin inflammation especially in complexions prone to acne. But we don’t just love mushrooms for what they can do for us— we befriend and admire them simply for what they are.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/8d629e97-5ced-4b1d-b497-66a067c3ae8f/09631945ccd3c228eb3abce3758d8320.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - Mushrooms and the Spirit World</image:title>
      <image:caption>Slavic tradition tells us that the Amanita mushroom (aka Fly Agaric) is a gift from the gods of nature and of the underworld, a portal and unfathomable thread of connection between realms. A reminder of mortality and of the magical nature of the world. Shamans take them to travel in the in-between and to bring back healing and wisdom. When a mushroom circle appears, folklore says the Fairies have danced there. Entering is perilous, and can whisk the unwary traveler off to the Otherworld forever. But sometimes, mushroom circles are the fairies’ way to lead us to mythical treasures.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/bc6ed6eb-fb5e-43f8-8823-643f1b26a11e/kier-in-sight-archives-bdEVC3OwrkQ-unsplash.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - Mushrooms invite us to explore deeper connections to nature and to our inner selves.</image:title>
      <image:caption>Imagine that beneath your feet, hidden from view, lies a secret kingdom— that’s the mycelium network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/80c6b004-5ca1-48a4-9779-03e10eae1089/thering.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms</image:title>
      <image:caption>Meditate on the multiplicity that makes you who you are. Allow your inner self to expand, decompose, be reborn and open doors to new potential realities. Observe your connections with all other beings. What brings mutual growth, beauty, nourishment, and good fortune? Add our mushroom-infused potions to your daily rituals. Commune with their fungal essence and gain their properties, like a good fairytale hero.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/ae5fecf1-3d40-413c-bd29-4fe33c3173df/ChasingFireflies.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - Chasing Fireflies</image:title>
      <image:caption>Experience the magic of mushrooms with this silky, smooth potion. This transformative glow serum is good for most skin types (dry to combination to oily) but will especially help fairies with damaged complexions, compromised skin barriers, and sensitivity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/21b04955-a96d-40be-bf44-30774ae23303/EarthenVeilGroup.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - Mushroom makeup</image:title>
      <image:caption>Bronzers and skin-tints help you cultivate a natural, earth-goddess glow while nourishing your skin. A light, yet buildable healing balm, the Earthen Veil Adaptogen Skin Tint grants you a dewy look as well as nourishment. Gentle and light on the skin, it provides antioxidant magic, wound healing and soothing.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/a11a6442-2c6b-411d-8dee-1164880cbb5a/WoodlandGlow2.jpg</image:loc>
      <image:title>Blog - The Magical and Medicinal Marvels of Mushrooms - Seasonal Formulas</image:title>
      <image:caption>We patiently infuse the powers of mushrooms into our seasonal offerings like the nourishing Woodland Glow Face Mask, the radiant Ghost Serpent Exfoliating Night Elixir, and the otherworldly Woodland Nymph Solid Perfume. Each of these potions carries the essence of the forest and the cyclical, transformative wisdom of mushrooms.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/2023/3/6/springrevival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/ca74f1e9-0caf-4981-91cc-61cf1e8eb96c/Photo+May+17%2C+12+25+56+PM.jpg</image:loc>
      <image:title>Blog - Spring Revival + Specialty Skincare - What defines a specialty product for us?</image:title>
      <image:caption>Our specialty products include skin care + body care that are created in small batches, limited editions, and are sometimes not available year-round due to the nature of the ingredients and processes we use. This ensures that we can stay true to our commitment to using only the freshest, highest quality ingredients that are in tune with seasonal rhythms and are respectfully harvested when abundant in nature. Our thoughtful and methodical approach to crafting our specialty products ensures that you receive the best possible formulations with respect to the environment, the natural rhythms of the seasons, and the ebb and flow of inspiration that fuels our creative process and informs our products.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1584126842395-YRYGC9PWYBT47EF44FWB/image-asset.jpeg</image:loc>
      <image:title>Blog - Spring Revival + Specialty Skincare - Shifting Skin…</image:title>
      <image:caption>Our skin often requires a little extra care to transition from the cold, dry winter weather to the warmer, more humid climate of spring. Products offering exfoliation, hydration, reparative actions and barrier support can be very helpful. Gradually introduce different products into your routine as needed to support these seasonal shifts.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1615649458619-G8MC17ZJXQ9G4EAAZUHV/4FDAB3FF-C03A-4EA3-A2AD-79C3B04214A8.JPG</image:loc>
      <image:title>Blog - Spring Revival + Specialty Skincare - Exfoliation</image:title>
      <image:caption>Winter can leave our skin feeling rough and uneven, so using a gentle exfoliating can help to remove dead skin cells and reveal a brighter, more radiant complexion. You want to use a product that contains natural wash-off exfoliants like jojobas beads or botanical grain mask, or a leave on product with alpha hydroxy acids (AHAs) like glycolic acid, which can help to smooth and refine the skin's texture.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/687f014e-2b0b-40c5-a0ea-6c3f8eebaa60/Screen+Shot+2023-03-03+at+5.22.25+PM.png</image:loc>
      <image:title>Blog - Spring Revival + Specialty Skincare - Hydration</image:title>
      <image:caption>Hydration is key to maintaining healthy, glowing skin. During the winter months, our skin can become dry and dehydrated due to the cold weather and indoor heating. As the weather starts to warm up, our skin needs more moisture to stay supple and hydrated. Look for skincare products that are rich in nourishing and reparative ingredients like ceramides or hyaluronic acid, a humectant which can hold up to 1,000 times its weight in water, antioxidants which help boost collagen production, reduce inflammation and protect against sun damage, and fatty acids like shea butter or jojoba oil which are deeply moisturizing, softening and support in preventing trans epidermal water loss. Incorporating these ingredients into your skincare routine can help to keep your skin looking and feeling healthy and radiant.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1615582188228-8ZE59LR4NSLFGPUMPOOP/Oracle.jpg</image:loc>
      <image:title>Blog - Spring Revival + Specialty Skincare - Lips + Eyes</image:title>
      <image:caption>These delicate areas can be especially susceptible to dryness during seasonal transitions. Look for skincare products that are specifically formulated for these areas, like a nourishing lip serum or a plumping eye potion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/2023/2/6/venus-beauty-magic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/bda31f67-d6b3-4478-bddc-19fa0ca259e9/IMG_2462.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - VENUSIAN Beauty</image:title>
      <image:caption>Let’s highlight + celebrate some beautifying botanicals that are governed by this goddess ruler and their singular magic, as well as infuse some slow beauty intentions into our self-care rituals to deepen our connection to these plants and our sacred practices.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/97df4608-faf4-42e5-9a62-a57cdfadb3c1/Photo+Feb+06+2023%2C+2+08+56+PM.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - Marshmallow</image:title>
      <image:caption>This deliciously soothing root is known as a demulcent in the herbal world - it is soothing to inflamed or irritated tissue both topically and internally. It’s found in many of our formulas, adding extra slip and softness to oils and helps draw moisture from the environment into the skin when used topically in water based formulas. It can be used similarly to aloe to cool hot skin conditions, boosts wound healing and neutralizes irritation as well as strengthens the skins moisture barrier.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/351c06a6-b025-4f44-88d3-721eff597e85/Honey2.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - Rose</image:title>
      <image:caption>The Queen of Hearts, this delicate flower weaves her magic with heart opening + sensual aromatic constituents. A benevolent blossom and most well-known herb for beauty, Rose has been used for eons in cultures the world over. She blesses us with her gifts of toning, softening, protection and balance. Antibacterial and super rich in antioxidant and hydration boosting nutrients, Rose is a highly beneficial ingredient for all skin types, especially acne prone and maturing skin. Here at Luna Roots we are captivated by her ways and have truly fallen under her spell. Her medicine finds its way into many of our formulations such as Enchantress, Storyteller and Celestial Serum.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/b2e5c28b-b513-413c-8a7f-642102f1b63c/IMG_2611.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - Super Berries</image:title>
      <image:caption>Extracts of Pomegranate, Raspberry, Strawberry and Schisandra offer a myriad of benefits. Cold pressed oils, barrier protective sterols, full spectrum super critical extracts, as well as freshly distilled seasonal hydrosols are all incorporated into our beauty potions in therapeutic percentages to harmoniously deliver essential nutrients, vibrancy restoring phytonutrients and protective antioxidants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/64661bf8-2007-4848-863c-cfb7797d1766/Photo+Mar+12%2C+3+59+25+PM.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - Cottonwood</image:title>
      <image:caption>One of our favorite topical herbal allies for a spectrum of skin types and concerns. Wound healing, anti-inflammatory, and sebum balancing for both oily and dry skin types. This resinous, honey-like scented botanical is not only celebrated for its spectrum of topical benefits, including its contributions to clarifying pores, tonifying skin and stimulating blood flow-all actions, but also its rich lore surrounding its many spiritual, energetic and therapeutic healing actions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/94758581-7890-4492-a3a0-885c4930d964/Photo+May+16+2021%2C+3+35+25+AM.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic - Enhance your Ritual</image:title>
      <image:caption>A ritual to drop into your tender heart space with these supportive botanicals</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/ce12f2ed-fc4a-468d-b924-b837bdbdee6c/Photo+May+16%2C+3+03+49+AM+%281%29.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic</image:title>
      <image:caption>Add few TBSP of marshmallow root powder to a quart of water and Infuse for a few hours in the fridge, or overnight if possible. Strain and add this potion to a freshly drawn bath and a sprinkle of rose petals. Combine the soothing mallow waters with a freshly steeped cup of rose or hibiscus tea swirled with a hint of honey. Draw a bath and light some candles. As your bath is drawing, begin to drop into a deeper space of awareness as you sip on your tea, allowing yourself to come into full presence of the moment.  As you sink into the waters of your sacred bath, allow the warmth to engulf you. Let the tenderness of the tea and the harmonizing herbal magic soften all the edges around your being, melting away any tension and harshness you are holding onto. Give yourself full permission to let go and wash away your weariness, while simultaneously soaking all the serenity in.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/abcb03bb-1fe8-4347-95e7-549b76965b7a/Photo+May+16%2C+3+25+27+AM.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic</image:title>
      <image:caption>After your bath, apply a generous amount of ylang ylang + rose infused Enchantress Oil starting from neck and chest area, moving all the way to the feet, all while the skin is still damp. Allow the application of this oil to be an intentional discovery of lost or forgotten parts of yourself that beckon to be noticed, as well as an honoring of your beautiful body. Linger here, letting the safety of your own touch create a symphony of strokes that boost circulation of the blood and gently move any physical, mental or spiritual stagnation. Notice the subtle, yet invigorating stimulation as you apply your body oil, head to toe, in gentle, downward strokes to support lymphatic flow. With a bottle of Dawn of the Deity or a simple Rosewater mist, spritz onto your freshly petal drenched face - take this moment to notice how transcendently cooling it feels to mist the dew of 1000 calming blooms upon your skin.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/fa52a61f-a038-419a-816a-8bd84e5ff9e9/Photo+May+16%2C+3+17+21+PM.jpg</image:loc>
      <image:title>Blog - Venus Beauty Magic</image:title>
      <image:caption>Whisper inwardly, or aloud, a kind mantra or blessing to yourself as you sensorially indulge in the ethereal waters that subtly awaken and enhance your intuition. While the skin is still damp, gently press a few drops of schisandra + cottonwood infused Chasing Fireflies Oil Serum from the palms your hand into the delicate tissues of your uniquely defined face. To soften and protect.  Leaving no part of yourself untouched, unnoticed and unnourished by this deep care, end with a rolling of the ginger, marshmallow and rose infused Storyteller Lip Oil Serum. Let your lips carry a promise to speak more kindly and lovingly to yourself.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/category/Ritual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/category/Skincare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/tag/Ritual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/tag/Specialty+Products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/tag/Skincare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/tag/Herbalism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/blog/tag/Bodycare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.lunaroots.com/intro</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1495755788893-87AQ5V8E6A7LNTKPVZVB/62B75FF0-A847-41EE-ADE5-96EC82472ACC.jpg</image:loc>
      <image:title>Intro</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1527292453092-IPBITXI547C1OFO0QH6N/IMG-5379.JPG</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lunaroots.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590289d7414fb57c49bf1ca6/1540672952088-I5ENIE1XS3IQ3M0B90LZ/IMG_6131.JPG</image:loc>
      <image:title>Home - LunaRoots</image:title>
      <image:caption>Skin Potions//RitualBeauty//PlantPerfumes</image:caption>
    </image:image>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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    <image:image>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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    <image:image>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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      <image:title>Shop - Future Faerie Jelly Gloss</image:title>
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    <lastmod>2026-03-13</lastmod>
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    <lastmod>2026-03-13</lastmod>
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